eCMetrics

With over 10 years of local and global experience.
eCMetrics is a global digital market research company integrating traditional consulting and analytics from Big Data and Artificial Intelligence with online, mobile, online communities (Insight Communities) and social networking solutions to better understand consumers in Latin America and the Hispanic market of the United States.

Web2Engage

Web2Engage is official eCMetric's blog
11 de January de 2019

Micro moments, moments for brands to highlight 

Micro moments, moments for brands to highlight  Translated from: http://ecmetrics.com/es/micro-momentos/    Mobile has changed forever what consumers expect from brands. While people are engaged in the search […]
11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
11 de January de 2019

Hybrid methodology promotes better results

Hybrid methodology promotes better results  Translated from: http://ecmetrics.com/es/metogologia-hibrida-promuebe-mejores-resultados/ Traditionally, market research used to use quantitative and qualitative research separately. But with the advance of technology in research […]

Our Studies

Premium and free reports about status of SOCIAL MEDIA

Latin Americans do not buy blindly

eCMetrics in partnership with eCGlobal conducted a study to understand Latin American internet consumer behavior before, during and after Christmas.

See More