Before trying to know the ways you can integrate both, you may ask, does integration really matter? Is it something worth investing your time in? YES, this is one of the techniques you should consider adopting in your marketing strategies.
Ways You Can Integrate Email Marketing With Social Media:
1. Put social icons in your emails
Your email campaigns should have the social icons. And don’t merely slap tiny social icons somewhere in the lower portion of the email. Say it out loud.
2. Ask subscribers to share the email and connect
Simply including the social icons in your email is not enough sometimes. Many subscribers recognize icons of LinkedIn, Twitter and Facebook, but all of them can’t figure out what action they should take on seeing these icons in an email. So, don’t hesitate to tell them.
3. Create dedicated email campaign
Sometimes, putting a few buttons or links asking the subscribers to share or connect socially, doesn’t work well. If this technique is not working for you, consider creating an email dedicated to a specific social network.
4. Get subscribers through social networks
If your company has a strong following in a certain social network, feel free to request for new subscribers of your email through that network.
5. Add “Retweet This!” in your email
An effective way to blend social media with email marketing is highlighting a certain tweet in the email.
6. Promote email marketing through blog
This is an often-ignored integration technique. Well, you can use your blog for getting new email subscribers.
7. Use re-targeting ads for visitors clicking your emails, on Twitter and Facebook
This is a powerful trick, but most marketers don’t take its advantage. Running ads blindly would only increase your expenditure. However, to make money, you need to match interest and intent using targeted ads.
How does re-targeting work?
If you have crafted an email campaign targeted to your subscribers, re-target only those subscribers who have clicked through. Social networks make effective platforms for running your ads, as social sites get heavy traffic and running ads on them is quite affordable.
8. Create a social group for subscribers
This one is a highly underrated method. Noah Kagan employed this tactic for creating a Facebook group of 5000+ members.
He did it by firstly creating an email course named “Email1k”. A few smart people contributed the lessons in the course, and he offered the content for free to people signing up. When an individual signs up for the email course, he/she is requested to email two friends about the course. In case the person emails two friends, he/she can join the private group in Facebook.
Creating an engaged and active group forms the base of making such a strategy work well. In the Email1k group, the content is kept useful and informative. There is no self-promotion or spam. The strategy has worked for them. The posts often receive 20 comments, and sometimes they get 50 comments or more.