Email continues to be an effective way for brands to connect with consumers. If into this you add the power of the Instagram image, you are betting to a more engaged audience. 44% of Online Consumers are More Likely to Engage with Brands That Post Product Pictures.
You can’t just insert an Instagram image into an email template and expect engagement to soar. Be thoughtful when selecting which creative assets to use.
By featuring Instagram photos that showcase the product and user comments about the product, brands can create more authentic sales and help educate customers about the purchase from right within the email.
Through the use of hashtags, customers can immediately give their feedback about a product which will influence when consumers seek out user-generated content before making a purchase.
Do an a segmented email campaign based on customers’ past product purchases. Come up with hashtags for five or
six of your most popular products, and identify customer email lists for each one of those products. Email those customers and encourage them to share Instagram photos of themselves with the product hashtags for a chance to be featured on the site and maybe even a discount.