The global e-commerce giant Amazon, expand into physical goods sales in Mexico. Industries will grow and the competition benefits the consumer, better sales and customer service will be offer. Amazon had previously only offered Kindle e-books on its online site. Today on Amazon.com.mx, Amazon will introduce a Spanish-language site featuring millions of items including consumer electronics, kitchen and home items, sports equipment, tools, baby, health and personal care products, jewelry, music, books, movies, software and more.
Walmart has opted for e-commerce as a way to increase sales without being necessarily linked to an aggressive store opening strategy, as in the past. In the past three years it has increased by 60% the amount of investments made to strengthen its electronic trading platforms as Superama, Walmart and Sam’s. This year it will invest 2,400 million pesos in technology and e-commerce from 1,500 pesos invested in 2013.
Mexico has 53.9 million Internet users, representing a penetration of 50% of the Mexican population to six years and a market value of 12,200 million dollars (162,100 million dollars), according to data from the Mexican Association Internet (Amipci).
How to compete
The main competition will come by offering exclusive products, warranties, delivery times, payment and customer service, considering that a consumer can buy the same product in two or more websites, said Guillermo Perezbolde, CEO of the agency online marketing, Digital Mind.
A healthy and competitive market requires companies to continue to innovate and improve the online shopping experience for users, said for his part the director of the Free Market.
“A global brand like Amazon with budgets to account surely help overcome cultural paradigms such as fear or debit cards that the package does not arrive. We also hope that a player the size of Amazon help giving more weight to the Ecommerce industry to negotiate with key players such as banking in Mexico, “said Jennifer Marquard, cofounder of e-commerce company Kichink.
Amazon, but still have your complete local shop (only considering the site amazon.com.mx ebooks), recorded in April this year 852,000 1 million hits on its site mediantes different ways as desktop computers smartphones and tablets, said Ivan Marchant , vice president of research agency and internet marketing ComScore.