Many shoppers begin preparing and shopping for the holiday season before October, even Black Friday promotions are starting earlier. They see the benefits of less pressure , more time to shop around to find the perfect gift, smaller crowds, and the lay-aways offers.
What should retailers offer for the online shopper?
Shopping in-store will continue to be popular, according to survey data. In fact, 88% of consumers confirmed that they’re looking for motivation to enter a mall or store this holiday season.
What will motivate them to shop in the Store?