Marketing eCMetrics

28 de September de 2021

Who doesn’t like to play games?

The days when games were considered specifically for children are long gone.   Today, the gamification market has a growth forecast of more than 20%. The current […]
28 de May de 2020

Mining social media for product and brand interactions

Mining social media for product and brand interactions  You can find the original article here Adding image analysis to your explorations of social media data can […]
25 de May de 2020

Exploratory qualitative insight: Using ‘parallel worlds’ to anticipate the future 

Exploratory qualitative insight: Using ‘parallel worlds’ to anticipate the future  You can find the original article here Using the COVID-19 crisis as an example, Jonathan Williams […]
6 de May de 2020

Digital transformation: Moving from trends to data insights

Digital transformation: Moving from trends to data insights  You can find the original article here The lessons brands should take away from social media and digital […]
29 de April de 2020

Thoughts on the origins of artificial intelligence and machine learning

  Thoughts on the origins of artificial intelligence and machine learning  You can find the original article here  The business news outlets are cluttered with stories […]
23 de March de 2020

Coronavirus and behavioral changes: what does this mean for brands?

Coronavirus and behavioral changes: what does this mean for brands?  You can find the original article here As the COVID-19 pandemic continues to spread, how can brands remain […]
18 de March de 2020

Unlocking next level: Predicting the trends of 2020

Unlocking next level: Predicting the trends of 2020  You can find the original article here In 2020, the Fourth Industrial Revolution will step up a notch, […]
8 de August de 2019

Market research trends: 5 predictions about the future of insights

Market research trends: 5 predictions about the future of insights You can find the original article here    The insights industry always moves fast and evolves quick, […]