Companies take advantage of the power of the Internet to launch new and innovative projects, but to have success in the global economy it is also need: a valuable service or content, a sufficiently big audience, a reliable tecnology, a design centered on the user and a model of business that makes it sustainable in the long term. Inanentrepeneurial environment, conections are key. Make sure you have a good profile on LinkedIn, Twitter and other important networks for your business. The current entrepeneurs must strengthen the relationship with the audience and understand them more. Nowadays entrepeneurs have greater proximity with their audiences and the impact is notorious. Thebest teams in digital ventures are multidisciplinary. To start in the new world, look for people who have different talents, include: production of content or services; development and maintenance of technology; business and marketing. Thecontent is still the king but the distribution is the queen. It is just as important to move your idea as to do it well. The audience created with followers in social networks is a great first step to create a digital medium. Whatmatters most in a story is that the information is useful, relevant, reliable, interesting and that its format allows it to be used. Good differentiation makes us credible. Today it is an important requirement to have unique value. It´snecessary to think, not only about doing a good job, but also to make it profitable.