Analytics

25 de May de 2020

Exploratory qualitative insight: Using ‘parallel worlds’ to anticipate the future 

Exploratory qualitative insight: Using ‘parallel worlds’ to anticipate the future  You can find the original article here Using the COVID-19 crisis as an example, Jonathan Williams […]
29 de April de 2020

Thoughts on the origins of artificial intelligence and machine learning

  Thoughts on the origins of artificial intelligence and machine learning  You can find the original article here  The business news outlets are cluttered with stories […]
18 de March de 2020

Unlocking next level: Predicting the trends of 2020

Unlocking next level: Predicting the trends of 2020  You can find the original article here In 2020, the Fourth Industrial Revolution will step up a notch, […]
8 de August de 2019

Market research trends: 5 predictions about the future of insights

Market research trends: 5 predictions about the future of insights You can find the original article here    The insights industry always moves fast and evolves quick, […]
24 de July de 2019

How Do Businesses Use Market Research?

How Do Businesses Use Market Research? Market Research Can Make Your Business More Profitable You can find the original article here   Definition: Market research is […]
17 de December de 2018

Five Success Keys for Digital Companies

Companies take advantage of the power of the Internet to launch new and innovative projects, but to have success in the global economy it is also need: a valuable service or content, a sufficiently big audience, a reliable tecnology, a design centered on the user and a model of business that makes it sustainable in the long term.    Inanentrepeneurial environment, conections are  key. Make sure you have a good profile on LinkedIn, Twitter and other important networks for your business. The current entrepeneurs must strengthen the relationship with the audience and understand them more. Nowadays entrepeneurs have greater proximity with their audiences and the impact is notorious.  Thebest teams in digital ventures are multidisciplinary. To start in the new world, look for people who have different talents, include: production of content or services; development and maintenance of technology; business and marketing.  Thecontent is still the king but the distribution is the queen. It is just as important to move your idea as to do it well. The audience created with followers in social networks is a great first step to create a digital medium.  Whatmatters most in a story is that the information is useful, relevant, reliable, interesting and that its format allows it to be used. Good differentiation makes us credible. Today it is an important requirement to have unique value.  It´snecessary to think, not only about doing a good job, but also to make it profitable. 
20 de November de 2018

Big Data and the supply chain

In a world full of data, the need of specific technologies for Big Data increases. Small and medium-sized companies inevitably deal with supply chains. With huge […]
6 de November de 2018

The Chatbots will change the way to do direct marketing

Chatbots are also known as chat or conversational bots. They are artificial intelligence systems of a software able to maintain a conversation with a human being. […]