Analytics

19 de December de 2014

How audiences actually watch TV on a mobile era and what it means for marketing (part 2)

Trying to reach these multitasking viewers who keep one eye on the show and the other on social media, advertisers are making up the rules as […]
18 de December de 2014

How audiences actually watch TV on a mobile era and what it means for marketing (part 1)

Americans are watching more television than ever. Viewing habits has change drastically in the last decade. The public is embracing television and engaging with television in […]
5 de December de 2014

Improving mobile campaign ideas

The number of mobile devices is about 7 billion, which is the same as the number of people on the planet. Hence, you should make sure […]
4 de December de 2014

Qualitative term definition changing?

A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
22 de September de 2014

More than half of Brazilian Internet user would love to have an Apple Watch

A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]
11 de August de 2014

5 Steps for Measuring Your Social Media Presence [Infographic]

Understanding how to effectively measure social media is challenging; oftentimes marketers aren’t sure how to identify and use specific metrics. Every business needs a strategy tailored […]
8 de August de 2014

Want to Succeed with Facebook Videos? Keep Them Short

We’ve seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos […]
29 de July de 2014

Facebook Stomps the Competition as a Driver of Referral Traffic

Despite the panic over Facebook’s supposed impending demise and the decline in organic reach, the social network still drives the most traffic of all the top […]