Analytics

30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
16 de April de 2014

With Gnip acquisition, Twitter will be able to offer sophisticated data sets to companies

For the last 4 years, Gnip has been packaging and selling data from Twitter to other companies. Now that Twitter has acquired the company it will […]
30 de December de 2013

Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

According to a recent report by LinkedIn, the professional network has been increasing its customer base 38% year-over-year and has more than 65% of its members outside […]
19 de July de 2013

How Mobile Is Shaping Global Digital Behavior

Tablets are producing high levels of engagement Around the world, web users are surfing the internet on ever-more devices. A GlobalWebIndex survey of 180,000 web users in 31 […]
14 de February de 2013

Twitter & American Express: ‘T-commerce’ is on the way!

A new partnership that will change the way American Express’ cardholders shop online has been announced this week. With just a tweet, shoppers will now be able […]
10 de January de 2013

INFOGRAPHIC: Best days to post on Facebook (segmented by industry)

Recently, LinchpinSEO published an infographic with the best days to post on Facebook, segmented by industry. This is a good opportunity to optimize actions on the […]