Analytics

9 de May de 2014

Here’s Why Engagement Is Becoming An Important Way Of Evaluating Social Networks

While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge amount of […]
8 de May de 2014

Facebook’s organic reach is declining — what do you need to do?

One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built […]
7 de May de 2014

5 social media news you should read today

Here it goes some important news social media professionals should know. General News The Internet will have almost 3 billion users by the end of this […]
5 de May de 2014

5 social media articles you should read NOW

Here is a list of some important articles on social media that every marketer should read, as they are full of powerful insights. 7 reasons why […]
30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
16 de April de 2014

With Gnip acquisition, Twitter will be able to offer sophisticated data sets to companies

For the last 4 years, Gnip has been packaging and selling data from Twitter to other companies. Now that Twitter has acquired the company it will […]