With 2017 already going, many have already predicted what will excite and challenge market researchers. Let’s see the opinion of some of a variety of market research […]
Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
After the association of Zika virus with microcephaly cases in newborns, the virus becomes a concern for pregnant women. Right now, Zika is spreading rapidly and pregnant […]
Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
During the past years, social media has turned into a worldwide social phenomenon with Latin America leading the world regions with the highest usage within […]
Innovation is something necessary for businesses survival in today’s world. It may be on the product, delivery, packaging or service. The important thing is not to stop […]