5 de May de 2014

5 social media articles you should read NOW

Here is a list of some important articles on social media that every marketer should read, as they are full of powerful insights. 7 reasons why […]
2 de May de 2014

Be there first: the importance of brands being social media early adopters

Strategy and creativity may not be define the success of brands on social media as much as being among the early adopters of a new network. […]
30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
18 de April de 2014

Engagement: the metric that really matters

“10 million users follow our company on Facebook!” Please, do not be fooled by raw numbers. It does not really matter how many users follow your brand […]
15 de April de 2014

The challenge of keeping your brand relevant on Facebook

Facebook has been making the work of community managers really hard. Publishing a post on a brand Page does not guarantee that it will be viewed […]
21 de August de 2013

How to Make (Anything) Viral

Authored by: Isra Garcia I find it interesting to listen to agencies, professionals, marketing directors or advertising specialists talk about virality. It surprises me when they decide […]