Lifestyle

15 de August de 2017
face reading for consumer insights

Face reading innovation to obtain consumers insights

Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
2 de August de 2017
big data for an engaged online community

Big data analysis for an engaged online community

It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
12 de June de 2017

Market Research innovated by technology

Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
16 de May de 2017

Benefits of Real-Time Market Research

Market research is a powerful marketing tool. Today, there is a growing demand to carry it out in an intelligent, innovative and faster way. Consumers communicate […]
8 de May de 2017

Why to do Market research before and after your Mother’s Day strategy

Mother’s Day represents an opportunity for companies to increase their sales. Earlier years consumers have invested in gifts for this day and this year will be […]
28 de April de 2017

Gamification system to boost consumer experience

Market research methods are innovating with a view to understanding the where, when and why of an increasingly demanding consumer. The consumer of today moves in […]
15 de March de 2017

Marketing strategy for Easter chocolate in Latin America

During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
24 de February de 2017

Brazilian carnival creates opportunity for beer market

The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]