Marketing

11 de January de 2019

Micro moments, moments for brands to highlight 

Micro moments, moments for brands to highlight  Translated from: http://ecmetrics.com/es/micro-momentos/    Mobile has changed forever what consumers expect from brands. While people are engaged in the search […]
11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
26 de November de 2018

Marketing Strategies for Christmas

The Christmas season, the most waited time of the year not only for consumers, but also for companies. Since November, companies start to focus all their […]