24 de May de 2016

What do Brazilians think of their President’s Impeachment, Dilma Rousseff?

On May 12th Brazil’s Senate voted to suspend President Dilma Rousseff and begin an impeachment trial against her. Although Brazil is facing one of the worst […]
11 de May de 2016

What Can Emoji Do for Your Marketing?

Emojis as we know them started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, they have become a native in […]
6 de May de 2016

Survey Results For A Brazilian New Government

eCMetrics’ most recent study shows that most Brazilians are in favor of the impeachment, but not happy with the possibility of Michel Temer as president.   […]
5 de May de 2016

How to Capture And Hold the Attention of Your Audience

  People’s attention spans are reducing, leaving marketers in need of a strategy to ensure their message remains memorable. Marketers count with merely 8.25 seconds to make […]
4 de May de 2016

Does your business need an online community?

The importance of have a contact between companies and their consumers through social networks ( Facebook , Twitter, etc. ) can now be considered a consensus […]
22 de February de 2016

Why Mobile Ethnography is a Great Way to Collect Market Research Data.

Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]
7 de December de 2015

What Holiday Consumer Behavior Teach Us For 2016

The major shopping weekend (Black Friday, Small Business Saturday, and Cyber Monday) has passed. the way consumers shop during the holidays and the way retailers service […]
7 de October de 2015

Why Instagram Audience Is So Attractive to Brands

Instagram now has 400 million people posting. It is a creative and interactive lifestyle zone for brands and people. Given its rapid growth, continued high user engagement and unrestricted organic reach, […]