News

12 de June de 2017

Market Research innovated by technology

Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
24 de February de 2017

Brazilian carnival creates opportunity for beer market

The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]
24 de January de 2017

Market Research Trends for 2017

With 2017 already going, many have already predicted what will excite and challenge market researchers. Let’s see the opinion of some of a variety of market research […]
28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
5 de December de 2016

Trump Presidency, perceived with pessimism in Latin America

The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
19 de September de 2016

Zika Virus Impacts Women Decisions On Family Planning

After the association of Zika virus with microcephaly cases in newborns, the virus becomes a concern for pregnant women. Right now, Zika is spreading rapidly and pregnant […]
9 de September de 2016

Big Data Analytic Tools For Market Research

  Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
23 de August de 2016

eCMetrics in IIeX Latam 2016 Conference

  During the past years, social media has turned into a worldwide social phenomenon with Latin America leading the world regions with the highest usage within […]