News

23 de March de 2020

Coronavirus and behavioral changes: what does this mean for brands?

Coronavirus and behavioral changes: what does this mean for brands?  You can find the original article here As the COVID-19 pandemic continues to spread, how can brands remain […]
15 de August de 2017
face reading for consumer insights

Face reading innovation to obtain consumers insights

Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
26 de June de 2017

The importance of technology to understand consumers

The idea of ​​robots controlling mankind and machines that resemble humans is sometimes portrayed as a bad thing. But the reality is that the use of […]
12 de June de 2017

Market Research innovated by technology

Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
24 de February de 2017

Brazilian carnival creates opportunity for beer market

The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]
24 de January de 2017

Market Research Trends for 2017

With 2017 already going, many have already predicted what will excite and challenge market researchers. Let’s see the opinion of some of a variety of market research […]
28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
5 de December de 2016

Trump Presidency, perceived with pessimism in Latin America

The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]