Strategy

5 de September de 2017
fun activities in the community

Fun Market Research Will Transform Your Online Community

Online Communities offer a simple, cost effective way of communicating with a target audience for the purpose of market research projects. Participant will build relationships with […]
28 de August de 2017
improved customer experiencia by Big Data

Big data will boost your customer experience strategy

Companies understand the need on having a customer experience strategy. That involves the whole process: the purchase decision, delivery and emotional satisfaction. With this, the companies […]
15 de August de 2017
face reading for consumer insights

Face reading innovation to obtain consumers insights

Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
2 de August de 2017
big data for an engaged online community

Big data analysis for an engaged online community

It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
20 de June de 2017

Big data is also for small businesses

  In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
12 de June de 2017

Market Research innovated by technology

Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
5 de June de 2017

INsights, INteligence and INnovation for Market Research – Esomar

Market research lead companies to a better decision. It helps them to improve and innovate in new alternatives and aspects of products and services. Millions of […]
2 de June de 2017

How is AI reshaping the market research industry?

AI (artificial intelligence) applied to market research is a trend this year and is intensifying. Applying this technology to market research allows companies to provide insights […]