Strategy

13 de April de 2015

The Millennials and the Internet in Brazil

Two out of every three young people in Brazil use their mobile phone to access the internet. For 42% of them, the mobile device is the […]
9 de April de 2015

How to use Pinterest to drive more traffic to your website.

People are naturally drawn to attractive, magazine-quality images. Also, information can be processed very quickly when it’s seen as an image or picture. Hence, Pinterest’s beautiful […]
8 de April de 2015

How to engage with your social audience

Social networking is currently the most popular online activity among consumers worldwide. Social media engagement shouldn’t be a passive experience. Reach out to your consumers and engage […]
7 de April de 2015

How can testimonial campaigns be effective?

People are more likely to buy products that other people, people they know, have already bought and liked, so marketers have used endorsements and testimonials to […]
1 de April de 2015

What’s New: The Demographics For The Different Social Networks

There has been changes in the demographics for the social networks . Older social networks are reaching maturity, while newer social messaging apps are gaining younger […]
30 de March de 2015

How to Use Online Customers Reviews in Your Favor

The democratization of information via the Internet has not only fundamentally shifted how consumers search for goods and services, but also how companies must market these […]
26 de March de 2015

How to match Consumer Expectations regarding Mobile and In-Store Experience

Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
25 de March de 2015

How to obtain consumer insights in the digital marketing

In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]