People are naturally drawn to attractive, magazine-quality images. Also, information can be processed very quickly when it’s seen as an image or picture. Hence, Pinterest’s beautiful […]
Social networking is currently the most popular online activity among consumers worldwide. Social media engagement shouldn’t be a passive experience. Reach out to your consumers and engage […]
People are more likely to buy products that other people, people they know, have already bought and liked, so marketers have used endorsements and testimonials to […]
There has been changes in the demographics for the social networks . Older social networks are reaching maturity, while newer social messaging apps are gaining younger […]
The democratization of information via the Internet has not only fundamentally shifted how consumers search for goods and services, but also how companies must market these […]
Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]
