Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
We’ve seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos […]
Twitter is reworking its direct messaging platform so that users will be able to delete messages more consistently across web and mobile, the company said Friday. Direct messages […]
