Strategy

17 de December de 2014

How to adapt emails to Mobile Marketing

Email Is the Top Activity On Smartphones. It is so much so that a recent study suggests that more than half of all emails sent are […]
12 de December de 2014

How to engage The Hispanic Consumer

Hispanics are more likely to search the internet with a smartphone compared with the general market. They adopt online trends more quickly which lead them to […]
11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
9 de December de 2014

When customers talk, companies listen

What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
5 de December de 2014

Improving mobile campaign ideas

The number of mobile devices is about 7 billion, which is the same as the number of people on the planet. Hence, you should make sure […]
19 de August de 2014

Life after like gating: How to keep growing and engaging your fan base

Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
15 de August de 2014

3 steps to forming partnerships with influencers on Tumblr

Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
8 de August de 2014

Want to Succeed with Facebook Videos? Keep Them Short

We’ve seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos […]