Strategy

30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
24 de April de 2014

Forbes: Why Most Social Media Strategies Fail

An interesting piece by John Rampton in Forbes site discusses what is important in a successful social media strategy. Here are some highlights of the article. […]
23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
17 de April de 2014

If mobile is business-critical, why businesses lack strategy?

According to a research undertaken by Intrinsic, 92% of companies consider mobile devices and apps as a “fourth utility” alongsite electricity, gas and water. The golden […]
7 de March de 2014

Target Your Existing Customers For Better Sales Performance…

We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes, of course, gaining  customers and/or market share […]
3 de March de 2014

The most retweeted selfie ever?

Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we’re […]
19 de February de 2014

Social Media for Business Explained…

There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment […]