Strategy

10 de January de 2014

Today’s reflection!

Consumer insights: a gateway to a long-lasting brand loyalty…
10 de January de 2014

Why setting FaceBook likes as a KPI can be a bad idea…

We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a […]
31 de December de 2013

1990s Retrospective on The Connected Consumer and Social Business

Now that we are close to New Year celebration and reflex on the 2013 retrospective, I just stumbled across an interesting article where the author remembers […]
30 de December de 2013

Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

According to a recent report by LinkedIn, the professional network has been increasing its customer base 38% year-over-year and has more than 65% of its members outside […]
30 de December de 2013

Tablets Are Becoming More Important Than Smartphones For Online Shopping in the US

That was the conclusion on a recent report by BI Intelligence (see: http://www.businessinsider.com/tablet-shoppers-in-mobile-commerce-2013-11#ixzz2oyoQM7sq). See some highlights: BII – Tablets draw even with smartphones in retail spending […]
16 de August de 2013

“Social Media is not the goal”

Vía: Social Media Today Authored by: Katie Canton Social Media is a tool. It makes it easier to communicate and engage with a large number of people […]
19 de July de 2013

Is Facebook Right For B2B Marketing?

Handcrafted by Stanford Facebook has won.  One billion members with 50% active daily usage is astounding. Everyone, I mean everyone, I know is on Facebook and […]
19 de July de 2013

5 Tips for Creating Engaging Social Media Content

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan […]