Wearable technology creates opportunities for retail marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Fitness […]
Twitter most of the time is about fun. Trending topics and hashtags spring up out with no real point other than have fun. These trending moments are […]
Researchers at the University of Winchester performed a study, commissioned by First Direct Bank, observing the different personality types of those of us on social media. […]
source Why are media companies and advertisers clamoring to work with Snapchat? Because media companies and advertisers are trying to track down the elusive Young People of America, […]
The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according […]
Marketers complain about losing visibility on Facebook’s News Feed. And Facebook’s algorithm favor friends content over brand’s. So, with the feature “See First” Facebook is giving […]
According to an infographic from influencer marketing platform The Shelf, 92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional […]
The amount of retail brands benefiting from the use of social media is ever-growing. Many of the more popular retail brands now understand how social media […]