Technology

20 de June de 2017

Big data is also for small businesses

  In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
12 de June de 2017

Market Research innovated by technology

Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
5 de June de 2017

INsights, INteligence and INnovation for Market Research – Esomar

Market research lead companies to a better decision. It helps them to improve and innovate in new alternatives and aspects of products and services. Millions of […]
2 de June de 2017

How is AI reshaping the market research industry?

AI (artificial intelligence) applied to market research is a trend this year and is intensifying. Applying this technology to market research allows companies to provide insights […]
16 de May de 2017

Benefits of Real-Time Market Research

Market research is a powerful marketing tool. Today, there is a growing demand to carry it out in an intelligent, innovative and faster way. Consumers communicate […]
8 de May de 2017

Why to do Market research before and after your Mother’s Day strategy

Mother’s Day represents an opportunity for companies to increase their sales. Earlier years consumers have invested in gifts for this day and this year will be […]
28 de April de 2017

Gamification system to boost consumer experience

Market research methods are innovating with a view to understanding the where, when and why of an increasingly demanding consumer. The consumer of today moves in […]
24 de February de 2017

Brazilian carnival creates opportunity for beer market

The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]