Technology

11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
24 de October de 2018

The Big Data and The Market Research

By: Jéssica Cruz Reviewed By: Ivan Casas  It’s nothing new that Big Data is the 21st century gold, and that the age of information produces unbridled […]
13 de November de 2017

AI, Market Research, and the 3 E’s: How AI is helping market researchers

Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge? This article is an adaptation, the original can […]
9 de November de 2017

4 Reasons to Use AI Developed for Market Research

4 Reasons to Use AI Developed for Market Research This article is an adaptation, the original can be found here   Artificial intelligence (AI) is generating tremendous […]
5 de September de 2017
fun activities in the community

Fun Market Research Will Transform Your Online Community

Online Communities offer a simple, cost effective way of communicating with a target audience for the purpose of market research projects. Participant will build relationships with […]
28 de August de 2017
improved customer experiencia by Big Data

Big data will boost your customer experience strategy

Companies understand the need on having a customer experience strategy. That involves the whole process: the purchase decision, delivery and emotional satisfaction. With this, the companies […]
15 de August de 2017
face reading for consumer insights

Face reading innovation to obtain consumers insights

Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
2 de August de 2017
big data for an engaged online community

Big data analysis for an engaged online community

It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]