Technology

13 de November de 2017

AI, Market Research, and the 3 E’s: How AI is helping market researchers

Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge? This article is an adaptation, the original can […]
9 de November de 2017

4 Reasons to Use AI Developed for Market Research

4 Reasons to Use AI Developed for Market Research This article is an adaptation, the original can be found here   Artificial intelligence (AI) is generating tremendous […]
5 de September de 2017
fun activities in the community

Fun Market Research Will Transform Your Online Community

Online Communities offer a simple, cost effective way of communicating with a target audience for the purpose of market research projects. Participant will build relationships with […]
28 de August de 2017
improved customer experiencia by Big Data

Big data will boost your customer experience strategy

Companies understand the need on having a customer experience strategy. That involves the whole process: the purchase decision, delivery and emotional satisfaction. With this, the companies […]
15 de August de 2017
face reading for consumer insights

Face reading innovation to obtain consumers insights

Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
2 de August de 2017
big data for an engaged online community

Big data analysis for an engaged online community

It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
26 de June de 2017

The importance of technology to understand consumers

The idea of ​​robots controlling mankind and machines that resemble humans is sometimes portrayed as a bad thing. But the reality is that the use of […]
20 de June de 2017

Big data is also for small businesses

  In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]