Hosting a chat on Twitter can be a lively way to engage your followers and help spread the word about your business or organization. Live chats also can be great ways to get feedback from those who use their products and services.
It works well specially for a small, local business or brand. If you are a small company with a group of hardcore, loyal Twitter followers, having a Twitter chat might go a long way in reaching out to this group, engaging them, and perhaps creating brand awareness amongst their followers and friends. One chat will not work miracles when it comes to sales, you can expect to gain lots of new followers each time you hold the chat and you’ll build your social influence, though.
Twitter chats do great on celebrations of newsworthy events: a product launch, an industry gathering, an announcement or contest.
Pick a hashtag: To filter all the chatter on Twitter into a single conversation a hashtag is used with a keyword that’s easy to remember, unique and short.
Set the time. So that the moderator, guest or host is available to engage in the conversation. To participate, all you need to do is tweet during the designated time using the conversation hashtag
Promote the tweet chat. Send your customers, your friends on Facebook, your Twitter followers, each person on your email list, and anybody else interested in content involving your industry a message inviting them to participate on a weekly chat on Twitter.
Choose a topic that resonates with your customer base.
Set your goals
Participate. Join a tweet chat as a participant or guest to answer questions about your area of expertise is a surefire way to boost your authority. Have informative tweets ready to post with your hashtag during the chat.
End the tweet chat with some type of call-to-action–like inviting participants to register for your email newsletter, or to visit your store or web site to try out a product or service that you tweeted about during the chat.