Social media offers a great opportunity to reach your target audience. Users are always connected, highly engaged, and social networks provide you a lot of data about their activity. Make good use of it.
The email marketing remains one of the most basic points of contact, but apparently retailers are not taking advantage of the power of this effective channel. Get emails allows you to produce customized messages or invest in better campaigns. You can collect email addresses from different channels, visitor on your own website, on social media and even from your own mobile app. Without this point of contact, crafting personalized messages, or investing in better campaigns is practically wasted, so collect across all channels before taking other actions.
Unfortunately, the efforts at developing personalization campaigns are often lackluster. Although companies have access to a wide variety of social data points, such as demographics or location data, many do not modify their content enough. Use the recipient’s name, edit images, use the customer data to personalize the products and services offered in emails.
Personalization can improve conversion rates. Integrate emails with social channels like Facebook and Twitter and use it to improve the relevance of your email campaigns .
Not utilizing social media data is like turning down the opportunity to improve and develop more targeted campaigns. Users are offering these data freely by interacting with your brand by choice. Integration of these data into campaigns naturally could improve conversion as users relate more to the material sent to them .