Solutions and Services

I. Brand Experiences

II. Brand Insights

Online Qualitative & Quantitative Research

Usage of our online panel of more than 1 M users in LATAM or your own customer base to perform truly interactive online & mobile surveys, online forums and focus groups. Along with our analysts and consultants, we provide a full-service solution that includes: recruitment, online field, design and survey programing or qualitative research platform, processing / moderation, analysis e written report with results, conclusions and recommendations.

Technological Tools

eCInstant (Do-It-Yourself Survey Engine)

Through eCInstant brands can connect and get fast feedback from their segmented target with our consumers panel, eCGlobal, with over 1.3 Million users in Latin America. Learn more.

Pop-up community

Temporary rapid community build-up and recruitment through eCGlobal typically used for qualitative studies. For a complete service, joined with moderation and analysis from eCMetrics consultants team.Learn more

III. Brand Analytics


Complete service of consultancy of Social Media (Social Media Listening). Our services include:

1 Usage of our platform for capturing testimonials and statements using key words with automatic generation of social metrics (e.g. Number of posts in a specific category) in the main social media platforms.

2 Usage of tools by our consultants for feelings analysis and contextual analysis of the captured content.

3 Written report with results, conclusions and recommendations. Including the key segments traceability such as influencers and brand enthusiasts.


Service that includes Data fusion and visualization of your multi-source studies in user-friendly dashboard reports for comparisons. For example, the client can visualize and compare at the same online report, information of a product category that comes from various continuous researches, ad-hoc researches and social media monitoring.


Case 01


A global leader company for Cable TV wanted to understand the behavior of their Latin American subscribers in social media.

Our Solution:

Usage of our 360 Degree View of the Social Media User to learn about the product’s target audience social media usage and attitudes towards the brand. The solution integrated buzz monitoring analysis of this Client and its competitors’ accounts, validation through an online survey in its fan page and our panel and in-depth understanding through a qualitative online group discussion forum.


Using our social media usage and attitudes segmentation model we designed a strategic plan that involved the participation of key user segments product fans to socialize with the brand in various social media platforms through specific marketing and engagement initiatives.

Case 02


One of the top manufacturers in the world of mobile phones wanted to evaluate innovative phone models with Generation Y users.

Our Solution:

Using its gaming solutions, eCMetrics was able to design an evaluation instrument that included challenges within a 3D virtual world.


Participation rate 3 times higher and generation of 4 times more additional ideas for new attributes and new models than using a traditional web 1.0 online survey.

Case 03


A large company for bubble gum wanted to increase engagement with the brand with smart phone mobile users in Brazil and understand situations under which consumers tend to consume gum.

Our Solution:

We invited consumers from eCGlobalNet and the company online consumer base to take pictures from their phone and published them in eCGlobal’s inside community were we executed discussion groups about bubble gum.


More than 1,000 participants engaged and sending photos. By generating consumer insights, we were able to obtain a deep understanding of consumption behavior of gum.

Case 04


A leader brand in the fashion industry wanted to identify young consumers from Mexico and Brazil middle class who are in sync with fashion trends (fashionistas) and realign a viral campaign to broadcast the company's new products.

Our Solution:

We selected and recruited consumers in social media and followed and documented their consumer experiences in their natural environment via ethnographic techniques.


We executed 5 different experiences that later on were used for its broadcasting Social Media and traditional channels.