I. Brand Experiences
MROCs (Market Research Online Communities) or “Insight Community”
Our services include the usage of our eCForce platform for community build-up, communication and design, sample plan, recruitment, moderation and market research consulting, as well as the integration of the online community with the client's CRM system, when necessary.
A simplified Online Community inside our eCGlobalNet social network of consumers. Imagine a private and more engaging “Fan Page” for consumer insights.
A solution that allows Brands to monitor, in real-time, social media activities performed by your very specific target audience during a specific time period. For example, US Hispanic women from Los Angeles 18-30 years old who use a specific beauty product. Differently from other tools that cannot monitor specific profile of users (such as age, ethnic group, country of origin, specific lifestyle or consumer of a specific product or service).
II. Brand Insights
Online Qualitative & Quantitative Research
Usage of our online panel of more than 1 M users in LATAM or your own customer base to perform truly interactive online & mobile surveys, online forums and focus groups. Along with our analysts and consultants, we provide a full-service solution that includes: recruitment, online field, design and survey programing or qualitative research platform, processing / moderation, analysis e written report with results, conclusions and recommendations.
eCInstant (Do-It-Yourself Survey Engine)
Through eCInstant brands can connect and get fast feedback from their segmented target with our consumers panel, eCGlobal, with over 1.3 Million users in Latin America. Learn more.
Temporary rapid community build-up and recruitment through eCGlobal typically used for qualitative studies. For a complete service, joined with moderation and analysis from eCMetrics consultants team.Learn more
III. Brand Analytics
Complete service of consultancy of Social Media (Social Media Listening). Our services include:1 Usage of our platform for capturing testimonials and statements using key words with automatic generation of social metrics (e.g. Number of posts in a specific category) in the main social media platforms. 2 Usage of tools by our consultants for feelings analysis and contextual analysis of the captured content. 3 Written report with results, conclusions and recommendations. Including the key segments traceability such as influencers and brand enthusiasts.
Service that includes Data fusion and visualization of your multi-source studies in user-friendly dashboard reports for comparisons. For example, the client can visualize and compare at the same online report, information of a product category that comes from various continuous researches, ad-hoc researches and social media monitoring.
A global leader company for Cable TV wanted to understand the behavior of their Latin American subscribers in social media.
Our Solution:Usage of our 360 Degree View of the Social Media User to learn about the product’s target audience social media usage and attitudes towards the brand. The solution integrated buzz monitoring analysis of this Client and its competitors’ accounts, validation through an online survey in its fan page and our panel and in-depth understanding through a qualitative online group discussion forum.
Results:Using our social media usage and attitudes segmentation model we designed a strategic plan that involved the participation of key user segments product fans to socialize with the brand in various social media platforms through specific marketing and engagement initiatives.
Situation:One of the top manufacturers in the world of mobile phones wanted to evaluate innovative phone models with Generation Y users.
Our Solution:Using its gaming solutions, eCMetrics was able to design an evaluation instrument that included challenges within a 3D virtual world.
Results:Participation rate 3 times higher and generation of 4 times more additional ideas for new attributes and new models than using a traditional web 1.0 online survey.
A large company for bubble gum wanted to increase engagement with the brand with smart phone mobile users in Brazil and understand situations under which consumers tend to consume gum.
Our Solution:We invited consumers from eCGlobalNet and the company online consumer base to take pictures from their phone and published them in eCGlobal’s inside community were we executed discussion groups about bubble gum.
Results:More than 1,000 participants engaged and sending photos. By generating consumer insights, we were able to obtain a deep understanding of consumption behavior of gum.
A leader brand in the fashion industry wanted to identify young consumers from Mexico and Brazil middle class who are in sync with fashion trends (fashionistas) and realign a viral campaign to broadcast the company's new products.