artificial intelligence

11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
26 de June de 2017

The importance of technology to understand consumers

The idea of ​​robots controlling mankind and machines that resemble humans is sometimes portrayed as a bad thing. But the reality is that the use of […]
5 de June de 2017

INsights, INteligence and INnovation for Market Research – Esomar

Market research lead companies to a better decision. It helps them to improve and innovate in new alternatives and aspects of products and services. Millions of […]