big data

2 de August de 2017
big data for an engaged online community

Big data analysis for an engaged online community

It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
20 de June de 2017

Big data is also for small businesses

  In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
9 de September de 2016

Big Data Analytic Tools For Market Research

  Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
22 de February de 2016

Why Mobile Ethnography is a Great Way to Collect Market Research Data.

Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]
13 de January de 2015

Why Big Data is not an unsolvable problem

Because Big Data collects a large and complex amount of data sets, it could easily disillusion some researchers. But time has came to phase this Elephant. With […]
16 de April de 2014

With Gnip acquisition, Twitter will be able to offer sophisticated data sets to companies

For the last 4 years, Gnip has been packaging and selling data from Twitter to other companies. Now that Twitter has acquired the company it will […]