business

15 de March de 2017

Marketing strategy for Easter chocolate in Latin America

During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
24 de February de 2017

Brazilian carnival creates opportunity for beer market

The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]
24 de January de 2017

Market Research Trends for 2017

With 2017 already going, many have already predicted what will excite and challenge market researchers. Let’s see the opinion of some of a variety of market research […]
13 de January de 2017

Micro influencers strategy to reach demograpic segments

Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
9 de September de 2016

Big Data Analytic Tools For Market Research

  Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
23 de August de 2016

Using Insights for Innovations Success

Innovation is something necessary for businesses survival in today’s world. It may be on the product, delivery, packaging or service. The important thing is not to stop […]
17 de August de 2016

Infographic: ECommerce Preferences And Habits in Brazil

Brazil is the largest country in Latin America. Its eCommerce activity during the last months gives an idea on how this market will project during the second […]