14 de April de 2015

Netnography as a Strategic Tool

Netnography is establishing itself as base tool used to understand the consumer’s behavior and desires for the construction of strategies that meet the expectations of the […]
7 de April de 2015

How can testimonial campaigns be effective?

People are more likely to buy products that other people, people they know, have already bought and liked, so marketers have used endorsements and testimonials to […]
3 de February de 2015

Latin Americans do not buy blindly

eCMetrics together with eCGlobal conducted a study to understand the Latin American consumer buying behavior before, during and after Christmas. Check out the results of our latest […]
8 de January de 2015

What to consider for a video campaign on Facebook

As the internet connects us from all over the world, it’s much easier to communicate visually than in words, and technology has developed in a way […]
17 de December de 2014

How to adapt emails to Mobile Marketing

Email Is the Top Activity On Smartphones. It is so much so that a recent study suggests that more than half of all emails sent are […]
11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
5 de December de 2014

Improving mobile campaign ideas

The number of mobile devices is about 7 billion, which is the same as the number of people on the planet. Hence, you should make sure […]
23 de March de 2012

6 Successful Twitter Hashtag Campaigns

Chances are if you’ve heard of a Twitter hashtag campaign, it’s because it failed. The marketing world, in fact, is littered with the recent detritus of […]