consumer

31 de March de 2015

Why do we share content in the web?

Sharing information and content in an easy and fast way to our contacts is one of the most important features in social media and for user […]
30 de March de 2015

How to Use Online Customers Reviews in Your Favor

The democratization of information via the Internet has not only fundamentally shifted how consumers search for goods and services, but also how companies must market these […]
26 de March de 2015

How to match Consumer Expectations regarding Mobile and In-Store Experience

Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
25 de March de 2015

How to obtain consumer insights in the digital marketing

In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]
3 de February de 2015

Latin Americans do not buy blindly

eCMetrics together with eCGlobal conducted a study to understand the Latin American consumer buying behavior before, during and after Christmas. Check out the results of our latest […]
9 de December de 2014

When customers talk, companies listen

What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
10 de January de 2013

INFOGRAPHIC: Best days to post on Facebook (segmented by industry)

Recently, LinchpinSEO published an infographic with the best days to post on Facebook, segmented by industry. This is a good opportunity to optimize actions on the […]
5 de April de 2012

Easter in Latin America means chocolate business opportunity in Brazil

  Although Easter has a strong religious connotation in Spanish-speaking markets, the chocolate Easter eggs hold strong in Brazil and is beginning to be present in […]