Holiday

15 de March de 2017

Marketing strategy for Easter chocolate in Latin America

During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
17 de August de 2016

Infographic: ECommerce Preferences And Habits in Brazil

Brazil is the largest country in Latin America. Its eCommerce activity during the last months gives an idea on how this market will project during the second […]
31 de December de 2015

Happy Holidays

This was a year of joys and achievements. We thank all our friends and colleagues for your partnership and confidence. Is our sincere wish that 2016 […]
22 de October de 2015

What Attract Online And In-Store Holiday Shoppers

Many shoppers begin preparing and shopping for the holiday season before October, even Black Friday promotions are starting earlier. They see the benefits of less pressure , […]
21 de October de 2015

Halloween Marketing Strategies For Any Industry

Halloween is one of the most lucrative annual seasons. Million Americans plan to celebrate Halloween this year, looking for several different activities to do with their […]
3 de February de 2015

Latin Americans do not buy blindly

eCMetrics together with eCGlobal conducted a study to understand the Latin American consumer buying behavior before, during and after Christmas. Check out the results of our latest […]
5 de April de 2012

Easter in Latin America means chocolate business opportunity in Brazil

  Although Easter has a strong religious connotation in Spanish-speaking markets, the chocolate Easter eggs hold strong in Brazil and is beginning to be present in […]