LATAM

15 de March de 2017

Marketing strategy for Easter chocolate in Latin America

During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
5 de December de 2016

Trump Presidency, perceived with pessimism in Latin America

The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
23 de August de 2016

eCMetrics in IIeX Latam 2016 Conference

  During the past years, social media has turned into a worldwide social phenomenon with Latin America leading the world regions with the highest usage within […]
5 de April de 2012

Easter in Latin America means chocolate business opportunity in Brazil

  Although Easter has a strong religious connotation in Spanish-speaking markets, the chocolate Easter eggs hold strong in Brazil and is beginning to be present in […]