marketing

11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
26 de November de 2018

Marketing Strategies for Christmas

The Christmas season, the most waited time of the year not only for consumers, but also for companies. Since November, companies start to focus all their […]
5 de December de 2016

Trump Presidency, perceived with pessimism in Latin America

The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
20 de July de 2016

Marketing 3.0 What You Need To Know

  Businesses are adopting the concept of marketing 3.0 , in which the focus is the customer and society. How companies can adapt to this new […]
10 de June de 2016

Benefits of Podcast as Marketing Tool

When you want to connect with customers on a more personal level , sound allows the listener to hear the emotion behind your words. The podcast […]
3 de June de 2016

Consumer Service Strategy In Social Media Benefits

In social media, beside posting interesting and relevant content for followers, brands should have good customer service tools. A good customer service in social media could empower you […]
24 de May de 2016

What do Brazilians think of their President’s Impeachment, Dilma Rousseff?

On May 12th Brazil’s Senate voted to suspend President Dilma Rousseff and begin an impeachment trial against her. Although Brazil is facing one of the worst […]
20 de May de 2016

URL For Effective Campaign Diffusion

How to Optimize The URL In addition to generating quality content and to implement marketing strategies, there is another determinant factor when achieving effective diffusion: achieving […]