marketing

7 de April de 2015

How can testimonial campaigns be effective?

People are more likely to buy products that other people, people they know, have already bought and liked, so marketers have used endorsements and testimonials to […]
26 de March de 2015

How to match Consumer Expectations regarding Mobile and In-Store Experience

Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
25 de March de 2015

How to obtain consumer insights in the digital marketing

In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]
29 de January de 2015

Twitter videos another option for content marketing

YouTube has long been king of the online video space, social media empires Facebook and Twitter are making big pushes to carve out their own slices […]
15 de January de 2015

How can a twitter chat help your business

Hosting a chat on Twitter can be a lively way to engage your followers and help spread the word about your business or organization. Live chats […]
9 de January de 2015

Why should you consider investing in apps for your bussiness

At this time retailers know they should make sure their site works great on mobile. However 2014 was the year for apps. We’re using apps for […]
18 de December de 2014

How audiences actually watch TV on a mobile era and what it means for marketing (part 1)

Americans are watching more television than ever. Viewing habits has change drastically in the last decade. The public is embracing television and engaging with television in […]
11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]