marketing

18 de December de 2014

How audiences actually watch TV on a mobile era and what it means for marketing (part 1)

Americans are watching more television than ever. Viewing habits has change drastically in the last decade. The public is embracing television and engaging with television in […]
11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
9 de December de 2014

When customers talk, companies listen

What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
4 de December de 2014

Qualitative term definition changing?

A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
16 de August de 2013

“Social Media is not the goal”

Vía: Social Media Today Authored by: Katie Canton Social Media is a tool. It makes it easier to communicate and engage with a large number of people […]
19 de July de 2013

Is Facebook Right For B2B Marketing?

Handcrafted by Stanford Facebook has won.  One billion members with 50% active daily usage is astounding. Everyone, I mean everyone, I know is on Facebook and […]
19 de July de 2013

5 Content Curation Infographics

By Pam Dyer Discover what content curation is, its challenges, and how to use it to improve your social media branding. Part of a good content […]
14 de February de 2013

Twitter & American Express: ‘T-commerce’ is on the way!

A new partnership that will change the way American Express’ cardholders shop online has been announced this week. With just a tweet, shoppers will now be able […]