strategy

16 de May de 2017

Benefits of Real-Time Market Research

Market research is a powerful marketing tool. Today, there is a growing demand to carry it out in an intelligent, innovative and faster way. Consumers communicate […]
28 de April de 2017

Gamification system to boost consumer experience

Market research methods are innovating with a view to understanding the where, when and why of an increasingly demanding consumer. The consumer of today moves in […]
15 de March de 2017

Marketing strategy for Easter chocolate in Latin America

During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
13 de January de 2017

Micro influencers strategy to reach demograpic segments

Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
17 de August de 2016

Infographic: ECommerce Preferences And Habits in Brazil

Brazil is the largest country in Latin America. Its eCommerce activity during the last months gives an idea on how this market will project during the second […]
10 de August de 2016

Use Instagram Stories To Engage Audience

Instagram is always creating new versions, tools, and even apps to assist you in optimizing your posts. A few days ago Instagram introduced the “Stories” function […]
13 de July de 2016

Pokemon Go For Local Marketing

  Companies can get benefit from customer crazes as is the case of Pokemon Go . If a product stand out to customers, they will start […]