The convergence of technology has produced a device (smartphone) that can take the photo in high definition and publish it to Facebook and Twitter before the food is even cold. Five minutes later you can check to see if any of your friends have left a comment, shared or “liked” it!
This visual self expression and sharing culture combines the power of three.
The only challenge for marketers is how to harness that through a touch of creativity.
Marketers have realised for a long time the power of images to motivate and engage people. There are many business categories that can leverage social, mobile and photos to make their content contagious.
There is one very unassuming mobile app that emulates the simplicity of Twitter but is starting to make its presence felt that is playing with the power of “3″.
That “app” is Instagram.
Instagram is a free photo sharing application that you can download to your smartphone, that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , and Posterous