Micro moments, moments for brands to highlight Translated from: http://ecmetrics.com/es/micro-momentos/ Mobile has changed forever what consumers expect from brands. While people are engaged in the search […]
Artificial intelligence in focused marketing Translated from: http://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/ People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives. Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts. Reworkyour message for the robot and the client Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want. Increase brand […]
Hybrid methodology promotes better results Translated from: http://ecmetrics.com/es/metogologia-hibrida-promuebe-mejores-resultados/ Traditionally, market research used to use quantitative and qualitative research separately. But with the advance of technology in research […]
Companies take advantage of the power of the Internet to launch new and innovative projects, but to have success in the global economy it is also need: a valuable service or content, a sufficiently big audience, a reliable tecnology, a design centered on the user and a model of business that makes it sustainable in the long term. Inanentrepeneurial environment, conections are key. Make sure you have a good profile on LinkedIn, Twitter and other important networks for your business. The current entrepeneurs must strengthen the relationship with the audience and understand them more. Nowadays entrepeneurs have greater proximity with their audiences and the impact is notorious. Thebest teams in digital ventures are multidisciplinary. To start in the new world, look for people who have different talents, include: production of content or services; development and maintenance of technology; business and marketing. Thecontent is still the king but the distribution is the queen. It is just as important to move your idea as to do it well. The audience created with followers in social networks is a great first step to create a digital medium. Whatmatters most in a story is that the information is useful, relevant, reliable, interesting and that its format allows it to be used. Good differentiation makes us credible. Today it is an important requirement to have unique value. It´snecessary to think, not only about doing a good job, but also to make it profitable.