Web2engage

18 de December de 2014

How audiences actually watch TV on a mobile era and what it means for marketing (part 1)

Americans are watching more television than ever. Viewing habits has change drastically in the last decade. The public is embracing television and engaging with television in […]
17 de December de 2014

How to adapt emails to Mobile Marketing

Email Is the Top Activity On Smartphones. It is so much so that a recent study suggests that more than half of all emails sent are […]
12 de December de 2014

How to engage The Hispanic Consumer

Hispanics are more likely to search the internet with a smartphone compared with the general market. They adopt online trends more quickly which lead them to […]
11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
9 de December de 2014

When customers talk, companies listen

What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
5 de December de 2014

Improving mobile campaign ideas

The number of mobile devices is about 7 billion, which is the same as the number of people on the planet. Hence, you should make sure […]
4 de December de 2014

Qualitative term definition changing?

A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
22 de September de 2014

More than half of Brazilian Internet user would love to have an Apple Watch

A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]