Web2engage

11 de December de 2014

Marketing strategy for US Hispanic on Facebook

Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
9 de December de 2014

When customers talk, companies listen

What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
5 de December de 2014

Improving mobile campaign ideas

The number of mobile devices is about 7 billion, which is the same as the number of people on the planet. Hence, you should make sure […]
4 de December de 2014

Qualitative term definition changing?

A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
22 de September de 2014

More than half of Brazilian Internet user would love to have an Apple Watch

A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]
19 de August de 2014

Life after like gating: How to keep growing and engaging your fan base

Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
15 de August de 2014

3 steps to forming partnerships with influencers on Tumblr

Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
14 de August de 2014

What do people love to retweet?

What makes a tweet worth sharing? Are there certain types of tweets that perform better than others? Short of being a famous celebrity, we looked into […]