Hispanics are more likely to search the internet with a smartphone compared with the general market. They adopt online trends more quickly which lead them to […]
Hispanics represent an increasing percentage of the American consumer base. They represent an ideal audience for mobile engagement and mobile advertising. An understanding of how they […]
What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]
Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
