Web2engage

12 de May de 2014

Facebook Audience Insights gives marketers an overview of their potential audiences

Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine […]
9 de May de 2014

Here’s Why Engagement Is Becoming An Important Way Of Evaluating Social Networks

While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge amount of […]
8 de May de 2014

Facebook’s organic reach is declining — what do you need to do?

One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built […]
7 de May de 2014

5 social media news you should read today

Here it goes some important news social media professionals should know. General News The Internet will have almost 3 billion users by the end of this […]
5 de May de 2014

5 social media articles you should read NOW

Here is a list of some important articles on social media that every marketer should read, as they are full of powerful insights. 7 reasons why […]
2 de May de 2014

Be there first: the importance of brands being social media early adopters

Strategy and creativity may not be define the success of brands on social media as much as being among the early adopters of a new network. […]
30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
24 de April de 2014

Forbes: Why Most Social Media Strategies Fail

An interesting piece by John Rampton in Forbes site discusses what is important in a successful social media strategy. Here are some highlights of the article. […]