Web2engage

23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
18 de April de 2014

Engagement: the metric that really matters

“10 million users follow our company on Facebook!” Please, do not be fooled by raw numbers. It does not really matter how many users follow your brand […]
17 de April de 2014

If mobile is business-critical, why businesses lack strategy?

According to a research undertaken by Intrinsic, 92% of companies consider mobile devices and apps as a “fourth utility” alongsite electricity, gas and water. The golden […]
16 de April de 2014

With Gnip acquisition, Twitter will be able to offer sophisticated data sets to companies

For the last 4 years, Gnip has been packaging and selling data from Twitter to other companies. Now that Twitter has acquired the company it will […]
15 de April de 2014

The challenge of keeping your brand relevant on Facebook

Facebook has been making the work of community managers really hard. Publishing a post on a brand Page does not guarantee that it will be viewed […]
7 de March de 2014

Target Your Existing Customers For Better Sales Performance…

We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes, of course, gaining  customers and/or market share […]
3 de March de 2014

The most retweeted selfie ever?

Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we’re […]