An interesting piece by John Rampton in Forbes site discusses what is important in a successful social media strategy. Here are some highlights of the article. […]
As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
“10 million users follow our company on Facebook!” Please, do not be fooled by raw numbers. It does not really matter how many users follow your brand […]
According to a research undertaken by Intrinsic, 92% of companies consider mobile devices and apps as a “fourth utility” alongsite electricity, gas and water. The golden […]
