Web2engage

30 de April de 2014

Brands put more emphasis on social media engagement over ROI metrics

How should a brand measure its social media efforts and results? Usually one would say that, as the final result of every company is to increase […]
24 de April de 2014

Forbes: Why Most Social Media Strategies Fail

An interesting piece by John Rampton in Forbes site discusses what is important in a successful social media strategy. Here are some highlights of the article. […]
23 de April de 2014

Is Your Facebook Fan Acquisition Impacting Sales?

As social media solidifies itself as a standard channel, marketers are increasingly expected to provereturn on investment. For instance, whether the consumer purchase funnel for your […]
22 de April de 2014

Engagement in Facebook Ads: Videos up, texts down

It has been know by online marketeers for a long while that image is king on Facebook and that it engages much more than text only. […]
18 de April de 2014

Engagement: the metric that really matters

“10 million users follow our company on Facebook!” Please, do not be fooled by raw numbers. It does not really matter how many users follow your brand […]
17 de April de 2014

If mobile is business-critical, why businesses lack strategy?

According to a research undertaken by Intrinsic, 92% of companies consider mobile devices and apps as a “fourth utility” alongsite electricity, gas and water. The golden […]
16 de April de 2014

With Gnip acquisition, Twitter will be able to offer sophisticated data sets to companies

For the last 4 years, Gnip has been packaging and selling data from Twitter to other companies. Now that Twitter has acquired the company it will […]
15 de April de 2014

The challenge of keeping your brand relevant on Facebook

Facebook has been making the work of community managers really hard. Publishing a post on a brand Page does not guarantee that it will be viewed […]