Web2engage

28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
5 de December de 2016

Trump Presidency, perceived with pessimism in Latin America

The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
19 de September de 2016

Zika Virus Impacts Women Decisions On Family Planning

After the association of Zika virus with microcephaly cases in newborns, the virus becomes a concern for pregnant women. Right now, Zika is spreading rapidly and pregnant […]
9 de September de 2016

Big Data Analytic Tools For Market Research

  Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
23 de August de 2016

eCMetrics in IIeX Latam 2016 Conference

  During the past years, social media has turned into a worldwide social phenomenon with Latin America leading the world regions with the highest usage within […]
23 de August de 2016

Using Insights for Innovations Success

Innovation is something necessary for businesses survival in today’s world. It may be on the product, delivery, packaging or service. The important thing is not to stop […]
17 de August de 2016

Infographic: ECommerce Preferences And Habits in Brazil

Brazil is the largest country in Latin America. Its eCommerce activity during the last months gives an idea on how this market will project during the second […]
10 de August de 2016

Use Instagram Stories To Engage Audience

Instagram is always creating new versions, tools, and even apps to assist you in optimizing your posts. A few days ago Instagram introduced the “Stories” function […]