Billions of dollars are invested in advertising campaigns every year in order to stimulate the consumer to purchase. But the effectiveness of various market research methods, […]
It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
The idea of robots controlling mankind and machines that resemble humans is sometimes portrayed as a bad thing. But the reality is that the use of […]
In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
Nowadays the technology gives quick turns and with it the consumers are also changing. And why not? They are much more informed, can find convenient offers […]
Market research lead companies to a better decision. It helps them to improve and innovate in new alternatives and aspects of products and services. Millions of […]
AI (artificial intelligence) applied to market research is a trend this year and is intensifying. Applying this technology to market research allows companies to provide insights […]
Market research is a powerful marketing tool. Today, there is a growing demand to carry it out in an intelligent, innovative and faster way. Consumers communicate […]