Emojis as we know them started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, they have become a native in our digital language, every millennial communicate with text messages and, increasingly, with emojis. Brands are using emojis to communicate with their target audience, to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways.
Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message or an emotion. It is a shorthand way to communicate. Emojis sometimes communicate complex thoughts or emotions, with simple pictures.
Emojis can transcend even language barriers. A smiley face is universal, and now there are literally thousands of emojis that are gaining worldwide acceptance and allowing en entire generation and brands to communicate and reach foreign markets without needing a translator.
Emoji humanize your messaging. Because emoji are now embraced as a nuanced form of expression, including a few of these icons is an easy way to connect with your audience in a relatable manner.
Emoji say more with less. Marketers operate in a world of limited word-counts, and emoji are a powerful tool for conveying lots of information without words.
Emoji make it easier to decipher emotional reactions across social media. Emoji allows you to see how people are feeling at a glance, based on which emoji they choose to share in public statements.
When preparing your emoji marketing, brands should consider which platforms their audience is using to connect, consume and share.
Its emoji strategy should support mobile access.
Emotion is more effective than promotion. Emojis are effective in improving enjoyment, personal interaction and to perceived information richness of our messages. They’re processed by our brain as nonverbal information. They aren’t the words, but the emotional part of communications.
Consider the functionality of the emoji. Be mindful of the context and quantity of their usage. Respect your target audience and use emojis naturally in your communications. Don’t use them irrelevantly in an attempt to increase your user engagement or indicate that you’re on top of communication trends
Emoji marketing may not be for everyone. Start small, and test an approach that may work for your brand.
They’ll personalize your promotions, increase your message’s clarity and accurately convey emotions. Additionally these small, visually attractive icons will also save you space by cutting down on words.
The vocabulary of Instagram has changed dramatically. Emojis are now a major part of the Instagram vocabulary. Understand how your audience communicates with emojis. Your target audience emoji usage can vary based on their country and locality. Play visual brain tease using them and tag users next to them, this way you get their special attention in your comments.
Emojis have replaced slang. These richer emoticons present an exciting opportunity for brands, you will get additional personalized data and can conduct sentiment analysis of your audience. Plain text is boring. It does not convey your emotions and enthusiasm. Emojis are a great way to humanize your brand and set a tone for your post.
Have you used emoji in your marketing strategy? How did it go? Tell us in the comments section