What Attract Online And In-Store Holiday Shoppers

Many shoppers begin preparing and shopping for the holiday season before October, even Black Friday promotions are starting earlier. They see the benefits of less pressure , more time to shop around to find the perfect gift, smaller crowds, and the lay-aways offers.

What should retailers offer for the online shopper?

• exclusive incentives
• low prices
• price-matching
• top toys and
• free shipping, and
• buy online pick up in store offers

Shopping in-store will continue to be popular, according to survey data. In fact, 88% of consumers confirmed that they’re looking for motivation to enter a mall or store this holiday season.

What will motivate them to shop in the Store?

• Money back on their purchase.
• Holiday sales
  • A exclusive flash-sale deals
  • Door-buster offers
• Gift-wrapping services.
• A good holiday music.

Source