Technology

27 de January de 2022

Update your market research to the new trends

Update your market research to the new trends In this post we mention 3 trends on market research to 2022.  The market research is a tool […]
28 de September de 2021

Who doesn’t like to play games?

The days when games were considered specifically for children are long gone.   Today, the gamification market has a growth forecast of more than 20%. The current […]
6 de May de 2020

Digital transformation: Moving from trends to data insights

Digital transformation: Moving from trends to data insights  You can find the original article here The lessons brands should take away from social media and digital […]
29 de April de 2020

Thoughts on the origins of artificial intelligence and machine learning

  Thoughts on the origins of artificial intelligence and machine learning  You can find the original article here  The business news outlets are cluttered with stories […]
11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: https://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]
24 de October de 2018

The Big Data and The Market Research

By: Jéssica Cruz Reviewed By: Ivan Casas  It’s nothing new that Big Data is the 21st century gold, and that the age of information produces unbridled […]
13 de November de 2017

AI, Market Research, and the 3 E’s: How AI is helping market researchers

Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge? This article is an adaptation, the original can […]
9 de November de 2017

4 Reasons to Use AI Developed for Market Research

4 Reasons to Use AI Developed for Market Research This article is an adaptation, the original can be found here   Artificial intelligence (AI) is generating tremendous […]