Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention.
To win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience.
Mobile capabilities that can enhance seamless retailing for customers remain underdeveloped. The solution:
To enhance the in-store experience:
Invest in mobile applications and frictionless digital payment tools that incorporate loyalty, coupons and rewards in-store. All sales channels must be equally desirable to the consumer, so that the path to purchase is not chosen based on satisfaction in one channel over another, but simply on what is most convenient at that time.